This got us thinking, what are some other historical publicity stunts that backfired? Here are five of some of the biggest:
Aqua Teen terrorist attack.
“Aqua Teen Hunger Force” featured numerous lighted signs planted across the city of Boston. Many people noticed the wires and electrical tape on the signs and mistook them for bombs. The widespread bomb scare virtually shut down the city. Ironically enough, much of the public's outrage was directed toward the overreactive police force, accusing them of making the city look silly.
In 2006, HarperCollins's thought it would be a good idea to publish a book written by O.J. entitled "If I Did It." Following the public's outrage, a big wig at the publishing company was fired and the project was scrapped.
A train wreck, literally.
In 1896, railroad companies decided to stage a controlled crash in Texas for publicity. With thousands of spectators watching, the trains collided head on as planned, but then unexpectedly exploded, killing three people and injuring countless others, including the event's photographer, who lost one of his eyes.
No Fly Zone.
In 2009, the Department of Defense flew Air Force One low over Manhattan to take some photos. The flight terrified many New Yorkers, causing "mayhem" as people who thought we were under attack again scrambled to evacuate. A White House aide resigned, authorities apologized and cancelled a similar photoshoot planned in D.C.
Please stop. Sincerely, Mr. President.
Harry Reichenbach was a big time press agent at the turn of the 20th century who promoted films like Return of Tarzan. He staged several outlandish publicity stunts, including a fake suicide, and a kidnapping to Mexico. His antics finally resulted in President Woodrow Wilson writing him a letter pleading with him to please stop his nonsense.
Where will Kate's blunder rank in history? Will Obama write to her asking her to please stop? Heh, never say never! What other publicity blunders would you add to this list?